Resume

IT Director | Chief Technology Officer | Digital Transformation Head

15+ years of experience in IT leadership, specializing in roles such as CTO, CIO, IT Director, Digital Transformation Director, and Technology Leader | Worked in diverse industries, including Leisure/E-commerce/Retail, Private Healthcare, SAAS/Beauty and Wellness, Construction (Careys), and Consultancy (Deloitte)| Launching a new ERP system, resulting in a >20% cost saving in unaccounted revenue and safeguarding against unexpected costs by setting up PO approvals | MCSE (Microsoft Certified Systems Engineer) | CCNA (Cisco Certified Network Associate) | ICCP – Certified Software Engineer | CompTIA A+ | Information Technology Management and Leadership Professional (ITMLP) | Certified Scrum Master (CSM)

Key Achievements

• Successfully led a multimillion-dollar digital transformation for Powerleague, the UK and Europe’s largest small sided football provider, redesigned customer journeys driving a 40% increase in online bookings and noticeably enhancing customer satisfaction | (Retail Sector)

• Pioneered the development of Bookingznow, a mobile SaaS platform crafted on scalable architecture and PHP, revolutionizing the landscape of appointment booking for salons, barbers, and groomers, B2B and B2C | (Beauty & Wellness)

• Spearheaded a team of 40+ professionals, encompassing CRM managers, product managers, project managers, scrum masters, developers, head of software engineering, and head of IT, in the development and implementation of an innovative e-commerce platform | (Retail Sector)

• Applied cutting-edge GenAI techniques, including natural language processing (NLP), machine learning algorithms, and predictive analytics, driving a 25% increase in customer engagement and 20% boost in personalized user experience | (Retail Sector)

• Developed and optimized product flywheels and loops, driving exponential growth and user engagement for a SaaS booking platform, resulting in a 30% increase in monthly active users and a 25% rise in revenue within 6 months | (Healthcare Sector)

• Established pivotal partnerships with third-party vendors such as Healthpoint, SEHA, and Gulf Medical University, integrating healthcare technologies to cut patient wait times by 20% and boost diagnostic accuracy by 15% | (Healthcare Sector)

Experience

2023 - Present

Chief Technology Officer

Powerleague Fives LTD

London, UK

Successfully led the digital transformation at Powerleague, a prominent UK and Europe-based company, managing a $7 million budget. Oversaw a team of 40+ professionals, including CRM managers, product managers, project managers, scrum masters, developers, head of software engineering, and head of IT, throughout the development and implementation of an innovative e-commerce platform.

• Engineered and launched a new website and app with customer-centric features, such as split payments, resulting in a remarkable 25%

increase in online sales within the initial 4 months

• Implemented the seamless integration of third-party solutions by overseeing vendor selection, API integration, and system testing

processes, ensuring optimal functionality and performance

• Successfully led stakeholder engagement and secured board approvals for strategic initiatives, effectively aligning technical requirements

with business objectives and ensuring the successful execution of projects

• Integrated agile methodologies, DevOps practices, and cloud solutions to optimize system performance, enhance scalability, and drive a

comprehensive digital transformation

• Previous engagement with Powerleague Group UK | Head of IT | Promoted to IT Director a year later | Mar 2015 – Feb 2017

Mar 2020 - Jan 2023

Chief Technology Officer

DNA Health Corp (Healthcare)

Dubai, UAE

As the Chief Technology Officer at DNA Health Corp, spearheaded the establishment of a technology-driven organization, facilitating the

startup of operations with minimal staff and budget requirements. Managed a team of over 20 individuals, including developers, designers,

project managers, and support staff.

• Project-managed the development of booking software from a SAAS provider, aligning business requirements with software provider

specifications. The project adhered to Agile methodology, utilizing Jira for effective project management

• Successfully integrated Zoho Analytics with 5+ major business software, including HubSpot, Google Analytics, Asana, Yeastar, and DNA's

bespoke booking software; Utilized Zoho connectors and Zapier for seamless integrations

• Managed direct P&L by evaluating budgetary allocations and identifying areas for investment in technology initiatives. Implemented a

new electronic health records system, aligning with organizational goals of improving patient care. This led to a 15% increase in

operational efficiency and a 20% reduction in administrative costs within the first year, delivering measurable ROI.

• Set up a comprehensive Data Room for potential investors, including the documentation of all IT-related assets, such as lists of domains

owned and physical hardware details, ensuring transparency in asset management

• Managed an internal team of 20, overseeing both Marketing and IT staff

• Installed a custom AI chatbot on the website and app, leveraging NLP and machine learning algorithms to enhance user engagement and

experience

Mar 2017 - Feb 2020

Chief Technology Officer

Bookingznow (Beauty Services)

Dubai, UAE

• Spearheaded the creation of Bookingznow, a groundbreaking mobile SaaS platform with a scalable architecture and PHP foundation,

transforming the landscape of appointment booking for salons, barbers, and groomers

• Integrated Stripe payment processing into the app, offering seamless and secure payment options for customers. This integration resulted

in a notable 20% increase in booking completion rates, contributing to revenue growth for salon owners

• Developed a cloud-based booking engine, revolutionizing real-time appointment scheduling and management for businesses. Achieved a

notable 40% reduction in scheduling errors and a 25% increase in booking efficiency

• Implemented automated appointment reminders, customizable booking preferences, and real-time analytics dashboards for salon owners,

enhancing operational efficiency and elevating customer satisfaction

• Designed and implemented an API-first architecture using microservices, ensuring flexibility, scalability, and seamless integration

capabilities

• Successfully launched the front-end website and mobile app, significantly improving brand visibility and accessibility for customers. This

resulted in a remarkable 30% increase in user engagement and retention

Jan 2013 - Jan 2015

Cloud Engineer Lead

Deloitte

London, UK

• Delivered 30+ successful Cloud migrations / DevOps transformations to Azure, GCP, and Hybrid Cloud

• Led delivery of a modernization and integration project that reduced deployment times by 66%, improved performance by 80%, and

reduced system outage time by 90%

• Achieved 3.5x growth of Cloud revenue and 2.5x headcount

• Oversaw the migration of 40+ applications to the cloud, which reduced deployment time by 75% and increased system performs

skills

Languages

English (native)

Farsi (proficient)

Education

University College London (UCL)

Bachelor of Science - Computer Science - First Class

London